For Business Owners

Protect Your Business. Reward Your People. Build Your Exit.

From key person insurance and buy-sell agreement funding to executive bonus plans and business succession strategies, Christine helps business owners protect the value they've built and create a clear path to their exit.

Know Your Exposure

The Four Risks Every Business Owner Faces

Loss of a Key Person

If a founder, partner, or critical employee dies or becomes disabled, the business may lose revenue, clients, and operational capacity — with no capital to recover.

Ownership Transition Without a Plan

Without a funded buy-sell agreement, the death of a partner can force a sale to outside parties, create disputes with heirs, or leave the surviving partner unable to buy out the deceased's interest.

Inability to Retain Top Talent

Without competitive benefits, key employees leave for larger companies that offer executive bonus plans, deferred compensation, and supplemental retirement benefits.

No Funded Exit Strategy

Most business owners have the majority of their net worth tied up in the business. Without a succession plan, that wealth is illiquid and at risk when it's time to exit.

Plain-Language Explanations

Business Insurance & Benefits — Explained Plainly

Every product below is explained the way Christine explains it to business owner clients — what it is, how it works, what it costs, and when it makes sense for your business.

Key Person Life Insurance

Protect the business from the loss of its most critical people

Key person insurance is a life insurance policy owned by the business on the life of a founder, partner, or critical employee. If that person dies, the death benefit goes to the business — providing the capital to recruit a replacement, pay off business debt, buy out the deceased's ownership interest, or simply survive the transition.

  • Business is the owner and beneficiary — not the individual's estate
  • Death benefit provides capital for recruitment, debt payoff, or buyout
  • Premiums are a business expense in most structures
  • Can be structured as term or permanent depending on the business need
  • Disability riders available for key person disability coverage
  • Can be converted to a personal policy if the key person leaves the company

Buy-Sell Agreement Funding

Ensure a smooth ownership transition — funded and legally binding

A buy-sell agreement is a legally binding contract that governs what happens to a business owner's interest when they die, become disabled, or want to exit. Without funding, the agreement is unenforceable. Life insurance is the most efficient way to fund a buy-sell — the death benefit provides the capital to buy out the deceased's interest at a pre-agreed price.

  • Cross-purchase agreements: each partner insures the other
  • Entity-purchase (stock redemption): the business owns and pays for the policies
  • Agreed-upon valuation: eliminates disputes over business value at death
  • Disability buyout riders: triggers the buyout if a partner becomes disabled
  • Prevents forced sale to outside parties or unwanted heirs
  • Provides liquidity to the deceased's estate without disrupting operations

Executive Bonus Plan (Section 162)

Reward and retain key employees with a tax-advantaged benefit

An executive bonus plan allows the business to pay the premium on a life insurance policy owned by a key employee. The premium is a deductible business expense, and the employee owns the policy — including its cash value. It's a powerful retention tool that provides a benefit the employee values without the complexity of a qualified retirement plan.

  • Business deducts the premium as a compensation expense
  • Employee owns the policy and its cash value — a real, tangible benefit
  • No ERISA compliance requirements — simpler than a 401(k) or pension
  • Selective: can be offered to specific employees without offering it to all
  • Double bonus structure: bonus the employee extra to cover their tax liability
  • Vesting schedule can be added to create a golden handcuff effect

Group Life & Voluntary Benefits

Attract top talent with a competitive benefits package

Group life insurance and voluntary benefits allow businesses to offer competitive benefits that attract and retain top talent — at a fraction of the cost of salary increases. Employees value these benefits highly, and the business can offer them with minimal administrative burden.

  • Group term life: employer-paid coverage for all employees
  • Voluntary life: employees purchase additional coverage at group rates
  • Short-term disability: income protection for employees during recovery
  • Critical illness and accident insurance: supplemental coverage for gaps
  • Portable coverage: employees keep their coverage if they leave
  • Simplified underwriting: no medical exam for most voluntary products

Business Succession Planning

Build a clear, funded path to your exit

Most business owners have the majority of their net worth tied up in the business. Without a succession plan, that wealth is illiquid and at risk. Christine helps business owners design a succession strategy that creates liquidity, ensures a fair transition, and protects the business's value through the exit process.

  • Identify and fund the most likely succession scenario: sale, transfer, or liquidation
  • Life insurance provides liquidity at death for estate equalization
  • Annuities convert business sale proceeds into guaranteed lifetime income
  • Disability insurance protects the owner's income during the transition
  • Deferred compensation plans create a tax-advantaged exit strategy
  • Coordinates with the business's legal and accounting team

Deferred Compensation Plans

Tax-advantaged compensation for owners and key executives

A non-qualified deferred compensation plan allows a business to defer a portion of an executive's compensation to a future date — typically retirement — when the executive is in a lower tax bracket. Life insurance is often used to informally fund the liability, providing tax-deferred growth and a death benefit.

  • Executive defers income to retirement — potentially at a lower tax rate
  • Business informally funds the liability with life insurance cash value
  • No IRS contribution limits — unlike 401(k) or profit-sharing plans
  • Selective: can be offered to specific executives without broad participation
  • Vesting schedule creates a powerful retention incentive
  • Death benefit provides the business with funds to pay the deferred benefit

Ready to Protect and Grow Your Business?

A free business strategy session with Christine takes about 60 minutes. You'll leave with a clear picture of your current exposure and a prioritized plan to address it.